Challenge:

Grolsch  needs an authentic campaign. We have a distinctive taste and a unique character. Convince our target audience that a beer is not just a beer.

Drink grolsch and distinct yourself from the rest without being a loner.

Activation

On festivals we created a bar.The outside the distintive bracket cap. Inside you sit down but you wont sit fixed...

(in co-creation with Marcel de Jonge)

Solution:

When you look at your own friends not one is alike and most of them have different hobby's, different professions and backgrounds. Respect is the common demonimater. Also known as friendship.

We created a mirror campaign. Two commercials in which the  maincharacter expresses the difference between him and his friend. The friend is the maincharacter in the other commercial. In both commercials the friends salute to eachother with a grolsch.