Challenge:

How do you show the importance of quality journalism in the post-truth world while appealing to a public that is more and more often influenced by emotion and belief rather than objective facts? 

Solution:

The “out of focus” campaign simply visualizes our messaging: not seeing things sharply and still having a strong opinion is exactly the reason why you might want to subscribe to NRC. A paper that provides facts and backgrounds on which you can develop your own opinion.