Is it a blog? A book?
No, not a portfolio.
A vlog? No, it's me.
Who I am, how I think, work and act.
Nice to meet you.
martin cornelissen
creative solutions
Children inspire us with their energy, creativity and honesty.
Never losing your inner child is a lifesaver.
Believe in technology.
It makes progress possible.
Too much of it however...
Intuition never lies.
It's inexplicable fast thinking
and therefore a higher form of intelligence.
Trust your inner voice.
We aren’t logic.
That’s merely the rational side of us.
We’re emotion.
“Image is the gun,
sound is the bullet."
It’s the feeling you add to something that makes it stick.
No one is unique.
You’re just a little bit different.
Simply emphasize it.
Activations.
My favorite is this mad idea
created by L’Auto-Vélo in 1903.
Le tour de France.
Imaging you would do it now.
Creativity is everywhere.
My little bible, by Dave Trott.
Order here.
“When asleep, I work.
When awake, I wonder.”
The moment I almost fall asleep, solutions pop up.
During the night my brains render them. I wake up with a head start and a smile.
Serendipity is what makes us different from computers.
Humans make mistakes, beautiful mistakes.
They might be the answer for something big.
Never waste a good story.
It can last.
Humor works best
when you are the one people are laughing at.
I love riding my bike, relentlesly.
The monohandling,
the horizon that doesn’t come closer.
Thoughts posses yourself and you can run them over
and over in your head,
just like your pedals.
A state of happiness is the arrival.
Being the youngest of nine children,
I was stubborn and wanted to stand out.
It made me what I still am,
100% rebellious.
Something that became quite helpful
when I rolled into the marketing business.
Striking solutions break through the clutter.
Well, to start with, solutions are never ‘mine’ alone.
It’s a team effort.
Solutions pop up when we share our thoughts on the job to be done.
even apeldoorn bellen
centraal beheer
the economist
the word on the street
hallo jumbo
jumbo
inshared
we all benefit
And pinpointing the challenge is key.
Because the question is more important than the answer.
Only then decisions can be made.
.
samen gaan we voor duurzaam
eneco
#ikhebM
m&m's
More solutions
achmea ontzorgt
achmea
huiselijk geweld
een veilig thuis
The world is changing rapidly but the major principles of communication remain as powerful as ever. So, nothing has changed, really. Except that there are infinitely more playgrounds now than advertising alone.
Bill Bernbach once said: "If your advertising goes unnoticed, everything else is academic". Nowadays we can say: "If your brand goes unnoticed, everything else is academic".
In order to give brands and products the market they desire, marketing has to reskin itself. That means we have to see brands bigger than just brands, we have to start seeing them as living organisms.
Organisms that are founded on a deep human insight and embrace the receivers’ perspective. Because the magic lies in relevance.
Organisms that believe in bottom up strategy for communication, wasting nothing.
Organisms that explore new ways to express their interest in people.
To gain sympathy.
Still the most powerfull principle.
I lean on a broad experience with beautiful challenges for many clients.
From corporate to governmental. From retail to NGO’s. From B2B to B2C, or even better: C2C. And it does not matter to me whether you are a global brand, a SME, a start-up or a baker.
independent creative
@ publicis - fhv/bbdo - open now - van santen netwerk -
royal concertgebouworchestra - bigbang - mandarine fashion -
staatsinteractive - bohemia - mensch - ............ -
fhv/bbdo - executive creative director
lowe - executive creative director
ddb - executive creative director
pmsvw/y&r - senior creative
fhv/bbdo - junior - senior creative
traject - junior creative
gerrit rietveld academy
graphic school amsterdam
hervormd lyceum west
born in amsterdam
2014-now
2009-2014
2008-2009
1996-2008
1991-1996
1986-1991
1985-1986
1983-1985
1981-1985
1975-1980
1963
Martin Cornelissen
I deliver creative solutions,
inspired by what or who you are.
I’m Martin and I use original thinking to address business and communication challenges.
martin cornelissen
creative solutions
martin cornelissen
veenpolderstraat 55a
2013 vb haarlem
the netherlands
martin cornelissen © 2017
martin cornelissen © 2017