Solution:

“Domestic violence isn't always that obvious. A suspicion is enough to share your doubts.” This was the core message we sent to the world while inviting people to report anonymously.

Challenge:

Bystanders often fail to intervene in situations of domestic violence. “Is it what I think it is?” is a thought that makes them hesitate. Which leads to passive behaviour. We need to make the threshold lower for people to act.

(in co-creation with Allard Jaspars)