Challenge:
The digital transformation changes the ballgame for insurance companies. Business wise, the backoffice would be reduced dramatically. In order to stand out within this new scenario, two visionaries developped new propositions together with us. They also needed a name, a filosophy and a campaign.
(in co-creation with Marcel de Jonge, Raoul Kuiper)
Solution:
We combined two relevant terretories in one name. Insurance and Sharing. The filosophy behind we expressed as content for the campaign. Concluded by the promise: We all benefit.
Because the propostion promised to be the cheapest solution, the execution of the campaign should look cheap and simple as well. A powerfull launch and the brand was embraced in no-time. Because it answered today's need.