Solution:
We aimed for the 'light green' consumers. People who have sympathy for the cause but lack the motivation to really get their backs into it. Custumors of Eneco allready support the cause, without doing something extra. Join us. Together we'll go for sustainability.
Artwork of Christian Borstlap gave a unique character to the campaign. Recognizable from tvc-ad to online activation and interior design at the headquarters of Eneco.
Challenge:
Eneco went for sustainable energy.
How can we get more people joining our mission?
Energy is low interest, sustainable energy is perceived as expensive. And only 'green fanatics' afford themselves the hazzle for the bigger cause.
Answer this and let the campaign standout in consistency.
outdoor
(in co-creation with Paul Falla, Friso Ludenhof, Maarten Vrouwes, Mark Muller, Andre Dammers, Joris van Elk, Remco Bos)
direct mail
online activation