Solution:

Say bye to your old supermarket and hello to Jumbo! A through-the-line campaign that has been running for years. And used in all media.

(At the end of each commercial, you can hear a choir saying "Hello Jumbo!" and a little girl who is a little too late saying it. To make it even worse, she is pronouncing it wrongly: “Hello Jumpo!” That's my daughter. Proud!! :-)

Challenge:
Re-introduce Jumbo: “Make sure it's us. We're different, we really respect people, and we are humble compared to our competition. We have got something to offer”. That’s the assignment Jumbo gave to four agency's...”Go pitch!”

(in co-creation with Mark Muller, Joris van Elk, Andre Dammers)

Promotion opening Jumbo Jordaan.