Solution:

The M&M’s themselves are the heroes of the brand campaign. Let’s hide them! Virtually. So now you can start looking for Red, Yellow and friends instead of looking for eggs. Spin around, look around, hey, you’ve got him...Red! Sitting on your shoulder ;)

#ikhebM.

Challenge:

During Easter we're run over by chocolate competition. The focus in-store lies on chocolate buns, eggs etc. We need to create relevance for M&M’s at Easter time so they don’t get forgotten when people do their groceries.

(in co-creation with Ervin Ramrattan & Cas hamers)