Solution:

We cannot proof how tasty diary is in film, print or radio. You have to taste it how tasty it is. But we can show what happens when people have tasted the tasty diary of friesche vlag.

Magical things happen! That's how tasty friesche vlag is.

Challenge:

Our diary is tasty. Even more tasty then our competition. Create preference for our brand with the most tasty communication.

(in co-creation with Harry Obdeyn)