Challenge:

The Johan Cruyff Foundation is doing a great job: they motivate thousands of children to get active. Great, but so does the gym teacher. How do we get more people to know and support the Foundation?
 

(in co-creation with Ervin Ramrattan & Cas hamers)

outdoor

Solution:

Time to share the vision of Johan with the world: young people need to be physically active in order to move up in society. It helps them develop self-confidence and self-knowledge, which helps them progress.

(in co-creation with Jeroen Schuijt)