We developped some concepts and accounted them for the reintroduction. Then compaired this with a reintroduction of the classic campaign itself. Now eyebrows were lifted. We had a go to bring the classic campaign to the next level.
Reintroduce a brand that disppeared 10 years ago. Research pointed out it still is a powerfull brand. There's limited budget and one thing...we don't want anything to do with the succesfull campaign from the 20th century.
(in co-creation with Mark Muller)