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Solution:
We let donors tell the story they never thought they would need a donor for them selves. What are you waiting for? Subscribe now. A tvc ad and numerous testemonials ran the campaign.
Challenge:
People are reluctant with organ donation. We need to convince them that they have consider it and subscribe as an donor.
(in co-creation with Sander Bergmeijer & Steef Nijhof)
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