Solution:

Confusion led to an idea.

We created this couple; the girl visits her grandparents in Turkey and introduces her boyfriend. His roots obviously lie below sealevel. He's got no idea where he is, no idea what he's eating...until he discovers Yildriz.

Aaaahhh, he's got it. Turkish!

Challenge:

Yildriz, it's made in Den Dolder and the name could sound Turkish but that isn't the case. We want it to be seen as Turkish. As the real thing. Because the recipe is Turkish.

(Can you still follow me?)

(in co-creation with Sander Bergmeijer, Steef Nijhof, Allard jaspars)