Solution:

Change your mentality, let the rules be the rules and make sure people firts get what they need. Administration is something you have to work on without bothering your clients with it. First people, then rules. A campaign that worked inside as well as outside. Making the brand a guidline for all kinds of 'care' initiatives that excist already but nobody knows about.

Challenge:

The 'net promotor score' was down. How can we give it a trurn around? come up with a campaign where  we change people's perception.

(in co-creation with Harry Obdeyn)